As a designer and animator, I had the pleasure of working with Kindred Spirits, a creative production studio, to bring their brand to life with a logo animation. The primary goal was to create a logo that felt forward-thinking and celebrated innovation, while still retaining a human touch.
Conceptually, the animation is centered around the idea of Androids as the embodiment of innovation and insight that allows us to see the world from a broader and more holistic perspective. The use of Androids is meant to convey the idea that as we embrace new technologies and ideas, we can liberate ourselves from current limitations and achieve a more profound understanding of our humanity.
The logo animation is a visual representation of this concept, with the Androids depicted as a dynamic and evolving force that propels us toward universal principles. The animation perfectly encapsulates the spirit of Kindred Spirits as a creative studio that is always pushing boundaries and exploring new ways to envision progress.